10:00 – 10:05 am  Welcome
Speaker: Daniel de la Morena, PSD Coordinator, LCRKM, The World Bank

10:05 - 10:10 am   Introduction    
The role of Online Local Content Markets in eBusiness Development
Speaker: Daniel de la Morena, PSD Coordinator, LCRKM, The World Bank

10:10 – 10:25 am  Content Markets Defined – Structure, Metrics and Progress
This section will focus on (1) an overview of internet connectivity and content online markets in Latin America, (2) how mature vertical markets and geographical markets are organized in terms of the primary sources of information, delivery channels and operating systems, (3) ways to measure the maturity of Local Online Content Markets, and (4) the role of copyright issues.
Speaker:  Ernesto Hadida, Regional Product Manager Latin America , Invertia (Group Terra) Argentina
        
10:25 – 10:40 am  A Practical Experience from the Private Sector: Invertia México
Speaker: Gilberto Velasquez, Invertia México

10:40 – 11:10 am  Discussion

11:10 – 11:25 am  A Practical Experience from the Public Sector:  Redsercotec Chile
Speaker: Sergio Iván Salas, Manager of the ICT Unit, Sercotec

11:25– 11:40 am  Accelerating Markets Growth – Constraints and options for intervention
Following the practical case, the discussion will focus on market failures and other constraints that impede market growth, current trends and future developments, and then turn to what steps might be taken in Latin America today to increase the supply and demand of local online content                                                                                                                        Speaker: Claudia Philippi, Chief Editor, Invertia Chile 

11:40 – 12:10 pm  Discussion

12:10 – 12:30 pm  Conclusions
Speaker: Josie Brocca, Policy Analyst, E-Business Development, Industry Canada