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The World Bank's New Web

Available in: Français, العربية, Español

  • Why are some web pages red and others blue?
  • As you navigate our website, you may notice design and layout variations from page to page. We appreciate your patience; we are working diligently to improve the user experience on worldbank.org, and our website overhaul is a work in progress!

    Pages that reflect our new web strategy, such as our new China section, appear in red and signal a move from the old blue World Bank to a new, more open, integrated and approachable Bank.

    As we roll out, the new look and feel will be consistent across all parts of the website, creating a stronger visual identity than what we've had in the past. Please bear with us as we work toward a unified website.

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  • How will these changes impact users?
  • These changes signal to www.worldbank.org users that they are about to embark on an entirely new online experience. Our goal is to help them find what they’re looking for faster, and with ease.

     

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  • What is the reason for the redesign?
  • The World Bank Web Program Office, along with senior management, recognized the need to address user concerns and optimize our website by focusing on clear navigation and relevant, up-to-date content.

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  • How did you decide on the new design?
  • The new design was created, reviewed and approved by our User Experience team, in consultation with World Bank staff, design firm consultants and audience-based usability testing. It was later endorsed by the Bank’s Web Governance Council.

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  • What are the advantages of the new China site section?

- Better aggregation of related content types: projects, reports, events, announcements, etc. Our new content management system aggregates all related info so that each content type provides a link to more information.

- Consistent look and feel across the site. We have created a common layout for every content type, so users don’t have to re-learn multiple styles when they navigate from one country to another. These layouts are flexible, in areas where we have less content, and in areas where we have a wealth of content and supplementary materials (graphics, multimedia, blogs, etc.).

- Accessible to more users. We are working to ensure that the templates for our new website follow web accessibility best practices. While following these standards helps users with disabilities, they also benefit other user populations, such as those accessing the web from a mobile device, and users with low-bandwidth connections.

- Multilingual content. In the effort to reach our multilingual users, the complete China site section is available in Chinese. In addition, World Bank data on China is now available in Chinese at data.worldbank.org, as are project information, documents and reports. Via the Share button, users can post World Bank content to local Chinese social media channels.

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  • What has changed?

- Live data feeds and video are now better integrated across the site.

The country overview, country brief and IDA/IBRD country profiles are now rolled into what we call the Country Overview, which explains each country’s context, strategy, results and partners.

- The new project pages showcase all of the Bank’s data, documents, news, results, multimedia and social media elements for a particular project in one place, fully complying with the Bank’s new Access to Information policy.

- Our What’s New box pulls in the latest news, projects and reports from across the Bank.

- Showcasing the people behind our institution is a major goal of the new web. Our new bio page features Bank experts, authors and senior management.

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  • Why China?

We chose to launch with China for several reasons: The Bank’s East Asia and Pacific vice presidency was eager to pilot the new web. Out of all the countries in this region, China uses one of the Bank’s corporate languages – Chinese -- and we wanted to capture the unique features of a multilingual site section. As a result, the new China section is available in both English and Chinese.

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  • What about social media?

- You’ll see more prominent social media elements throughout the site. Twitter and Facebook buttons are found on every page, and the Share button gives users access to the world’s top social media channels.

- We have integrated video and photo feeds from YouTube and Flickr.

- We are extracting all China-related blog posts from the Bank’s blog platform. When a blog post on issues related to China is published, that blog post will be featured in the new site section.

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  • What’s next?
  • As we roll out additional features to the China site section, we will also launch additional country sections in the East Asia and Pacific region. By the end of the calendar year, we also plan to launch the Bank’s integrated topic site sections, where all information on a selected topic will be available in one place.

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