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DevComm carries out communication-based analysis to identify key clusters of stakeholders and gain insight into socio-political concerns and road blocks that affect development initiatives. The analysis helps determine which strategies are needed to build consensus, and the messages and ways to communicate to these audiences most effectively. This is the first step toward devising an effective communication strategy. In addition, an analysis helps identify communication capacity, both inside and outside the Bank and in the media, needed to support development initiatives.
To get more information about communication-based analysisÂ
click here
 (
, 23KB, 2 pages).
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Page update October, 2006
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