| DevComm designs communication strategies for development projects and reform programs, economic and sector work, Country Assistance Strategies and Poverty Reduction Strategies. Building on the communication audit, which provides an understanding of the social, cultural and political nuances and assessment of local communication capacity, the DevComm division works with task teams and government counterparts to prepare communication strategies with the objective of promoting constituencies for support and putting in place a transparent and inclusive development process.
This involves:
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segmenting audiences based on their positions,
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framing the issues,
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preparing appropriate messages to mobilize support and address the right concerns,
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finding the most effective mix of channels to reach audiences,
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creating communication capacity on the ground to implement the process,
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building consensus, and
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designing mechanisms for supervision and evaluation.
DevComm is creating a repository of knowledge based on its own experience and international best practices in development communications. This intellectual base of DevComm's operational and capacity building work is continually updated and customized to meet country-specific needs. The division also maintains a database of communication professionals around the world and their market costs so their expertise can be harnessed when needed.
Page updated March, 2005
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