World Bank Operational Staff - to integrate strategic communication and a client engagement approach in their projects, analytical work, and programmatic lending activities.
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World Bank Communication Network Members - to be able to provide technical assistance and advice to operational staff and the Bank's clients in developing coherent communication strategies and assessing the quality of communication services provided by consultants/agencies/implementing partners.
World Bank Administrative Staff - to master the requisite skills to support the communication work of the vice-presidency.
World Bank Bank's Clients - to learn the concepts and get the tools to develop a communication strategy and to engage key stakeholders in interactions that lead to durable agreements.
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