CommGAP organized a workshop at the World Bank, inviting primarily academic researchers, to discuss the “real world” conditions under which governance reforms must succeed. The group tackled questions such as how to use political analysis to guide communication strategies in governance reform efforts; how to secure political will for governance reforms; how to build broad, pro-change coalitions and how to instigate citizen demand for good governance and accountability.

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Article of the event, "From James Madison to Madison Avenue: Harvesting the Best Lessons from Political Theory to Public Opinion Research to Tackle the Challenges of Governance Reform"