Author: Shanthi Kalathil
Media development seeks to support and promote a pluralistic, editorially independent and financially sustainable media sector. An independent media sector buttresses key governance goals such as voice, accountability, and transparency -- not through dissemination of messages about these issues, but through its very existence.
This toolkit seeks to help users design programs to support independent media. It is the result of a multi-year effort, the first stage of which produced the edited volume on media and governance, 'Public Sentinel: News Media and Governance Reform'.
The second stage of this effort, presented here, is meant to bridge the gap between theory and practice. Ultimately, this handbook is designed for those who may be interested in supporting media development programs, but are unclear about the whys, hows, and whens. It introduces the fundamentals of media development, provide ways to conceptualize and analyze the sector, and helps guide programming based on political economy analysis as well as individual country context. It also includes ideas on monitoring and evaluation of media development programs, suggestions for conflict environments and new media, and links to further resources.
Publication Date: June 29, 2011. ISBN: 978-0-8213-8629-3; SKU: 18629
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