Strategic communications aim to ensure all participants have equal access to and understanding of information. An inclusive communication strategy promotes education and learning, fosters relationships and coalition building, encourages social and political mobilization, and builds capacity for sustainable communication systems and practices. In the particular context of Social Funds and/or Community Driven Development-type projects, strategic communication plays a key role in community empowerment.
There are specific entry points in which communications interventions can be incorporated in operations to improve project outcomes. A list of possible strategic communication interventions at different stages of the project cycle is summarized in the table below.
Strategic Communication for Community Driven Development: A practical guide for project managers and communication practitioners (1.85mb pdf)
World Bank Development Communication Division, External Affairs, Africa Region CDD Group, CDD Anchor, Social Development Dept., April 2005
by Masud Mozammel and Galia Schecter
Strategic Communication for Rural Development (1.10mb pdf)
Communication for Sustainable Development in Operations Unit, Development Communication Division, External Affairs, World Bank, July 2005
by Fabio Santucci
With the Support of Multitudes: Using strategic communications to fight poverty in PRSPs (1.09mb pdf)
Information and Communication for Development, DFID and Development Communication Division, External Affairs, World Bank, 2005
by Masud Mozammel and Sina Odugbemi
Designing an Operational Knowledge and Information Sharing System: The Malawi Social Action Fund
World Bank Africa Region Findings Infobrief, No. 104, September 2004
Also available in Français
The Role of Information, Education, and Communication in the Malawi Social Action Fund
Social Funds Innovations Updates, Volume 1 No. 3, December 2001
Also available in Español (220kb pdf), Français (37kb pdf) and Pусском (214kb pdf)
by Bridget Chibwana, Malawi Social Action Fund and Prasad Mohan, World Bank
World Bank Development Communications
The Development Communication Division (DevComm) supports the Bank's mission of reducing poverty by providing clients with strategic communication advice and tools they need to develop and implement successful projects and pro-poor reform efforts.