Thursday, February 3, 2011
9:30am - 12:30pm This session included an overview of the new trends in the Bank's work and new instruments being prepared to scale up its activities; a keynote presentation from the former Mayor of Melaka Historic City in Malaysia, covering also the activities of the Organization of World Heritage Cities; an update from UNESCO and its formulation of new policies for the management of the historic urban landscape; and a presentation from a cultural economist from the University of Turin on cultural districts and the integration and branding of cultural resources . Presentations are included below
(click on speaker's name to view pdf file) Agenda | | 9:30 - 9:45 | Introduction: new initiatives to scale up Bank engagement in cultural heritage and historic cities
Abha Joshi-Ghani, Urban Development Unit, Sector Manager | | 9:45 - 10:15 | The new Multi-Donor Trust Fund for Culture and Development: donorcommitments and expected impacts on the Bank's urban lending operations
Piero Cipollone, Italian Executive Director
Nagaraju Maddirala, Advisor to Indian Executive Director | | 10:15 - 10:45 | Keynote Presentation
The challenges of managing Melaka Historic City and the role of the Organization of World Heritage Cities in preserving their urban heritage
Datuk Yusof bin Hj. Jantan, Outgoing Mayor of Melaka, Malaysia, and Vice-president Organization of World Heritage Cities (OWHC)Â | | 10:45 - 11:00 | Questions and Answers | | 11:00 - 11:30 | From conservation to development: the forthcoming UNESCO "Historic Urban Landscape" recommendation and its early applications
Lodovico Folin Calabi, Program Specialist, UNESCO World Heritage Centre | 11:30 - 12:00 | Cultural Districts: how to brand and promote the integrated cultural assets of an area -- examples from Egypt: Fayoum Oasis and North Saqqara
Walter Santagata, Professor of Cultural Economics, Turin University | | 12:00 - 12:15 | Questions and Answers | | 12:15 - 12:30 | Session summary and conclusions
Anthony Bigio, Urban Unit cultural heritage coordinator |
 Objective The objective of this intensive half-day event was for staff to get up to date as to the Bank's strategy in this area, as well as to learn from external speakers representing local governments, specialized agencies and academia as to the issues and policies in regards to historic cities and conservation of cultural heritage.
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