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Economics of Uniqueness: Cultural Heritage Assets and Historic Cities as Public Goods

The World Bank
May 2-3, 2011
J Building, B1-080
Washington, DC


The Urbanization Knowledge Platform is a collaborative partnership that aims to become a ‘go to’ hub for knowledge on how to manage our rural-to-urban transition.  Over the next two years, the World Bank will roll-out a number of core components, including:

• a rolling series of tightly focused knowledge exchanges between peers, amongst practitioners, researchers, policymakers, and academics—focused on very practical questions of ‘how to’ bring about impact and change;
• an online space for knowledge exchanges—particularly by ‘matching’ urban civil servants through a kind of professional dating service;
• a data platform for city data.

Current core partners include the World Bank, McKinsey Global Institute, Cisco, the Penn Institute for Urban Research, the Indian Institute for Human Settlements, USAID, Brookings, the Korean Research Institute for Human Settlements, Cities Alliance, Massachusetts Institute of Technology, and other organizations and individuals.  The World Bank will be holding a series of soft-launch events in the next four months in Sao Paolo, London, Barcelona, Washington DC, Istanbul, Seoul, Singapore, Brisbane, Moscow, Johannesburg, and Bogota.  Through the Knowledge Platform, the World Bank hopes high-level debates such as this one on Cultural Heritage and Historic Cities can reach a far wider audience and can meanwhile benefit from wider participation.

This Economics of Uniqueness Workshop aimed at helping World Bank staff enhance their understanding of cultural heritage assets and historic cities as public goods.  The workshop featured presentations by scholars and researchers who have been active players in the scientific community and have authored papers consistent with the World Bank approach to urban development.  The speakers are involved in an ongoing pioneering work on heritage economics that the World Bank is leading, which will result in a groundbreaking publication on this topic.  Presentations included theoretical framework, impact on poverty reduction and job creation, impact on real estate values, PPP for historic city regeneration and urban renewal, sustainable tourism, creative industries, brownfield redevelopment, and valuation techniques for estimating the economic rate of return of investment projects.  The event was video recorded and webstreamed, encouraging country offices to connect.

Monday, May 2, 2011
JB1-080

9.00 - 9.30Registration and light breakfast
9.30 - 9.40Opening Remarks
Zoubida Allaoua
Director, Finance, Economics, and Urban Development Department, The World Bank
9.40 - 9.50Nada Al Hassan
Office of the Assistant Director General for Culture, UNESCO
9.50 - 10.00Gustavo Araoz
President, ICOMOS
10.00 - 10.45

Keynote
Randall Mason
Economic Impacts of Heritage Investment in the US Metropolitan Context  PDF 
Chair, Graduate Program in Historic Preservation
School of Design, University of Pennsylvania

10.45 - 11.00

Coffee Break
 Session 1 - Towards a Comprehensive Theory
11.00 - 11.15Luigi Fusco Girard
Towards a comprehensive theory  PDF
Chair of the ICOMOS ISCEC Committee
11.15 - 11.45David Throsby
A Conceptual Framework on Heritage Economics  PDF
11.45 - 12.15

Peter Nijkamp
Economic Valuation Methodology: an Overview  PDF

12.15 - 12.45Q & A
12.45 - 2.00Lunch Break
 Session 2 - City Regeneration
2.00 - 2.30Christian Ost
Spatial Economics Applied to Historic Cities  PDF
2.30 - 3.00Donovan Rypkema
Impact of Conservation Policies on Real Estate Value  PDF
3.00 - 3.30Francesca Medda
Innovative Financial Mechanisms for Brownfield Redevelopment  PDF
3.30 - 4.00Christer Gustafsson
Role of Creative Industries for Poverty Reduction  PDF
4.00 - 4.30Q & A
4.30 - 4.45Coffee Break
 Debate
4.45 - 6.00Moderated by Luigi Fusco Girard
ISCEC Committee Members
 

Tuesday, May 3, 2011
JB1-080

 Session 3 - Local Economic Development
9.00 - 9.30Light breakfast
9.30 - 10.00Jan Rouwendal
Micro-Economic Analysis of Cultural Heritage  PDF
10.00 - 10.30Patrizia Lombardi (videoconference)
Linkage between Sustainable Tourism and Heritage Conservation  PDF
10.30 - 10.45Coffee Break
10.45 - 11.15Geoffrey Wall
Heritage, Tourism, and Sustainability: Lessons for Livelihoods   PDF
11.15 - 11.45Luigi Fusco Girard
Cultural Heritage: a Unifying Perspective   PDF
11.45 - 12.15

Q & A

12.15 - 2.00

Lunch Break
Session 4 - Role of Development Banks
2.00 - 2.30Eduardo Rojas
Importance of Governance for Historic City Regeneration 
 
PDF
2.30 - 3.00Guido Licciardi
Cultural Heritage Agenda at the World Bank   PDF
3.00 - 3.30Stefania Abakerli
Monitoring and Evaluation in Cultural Heritage Projects 
 PDF
3.30 - 4.00Q & A
4.00 - 4.15Coffee break
Debate
4.15 - 6.00Moderated by Abha Joshi-Ghani and Nada Al Hassan
Potential Topics of the World Bank-UNESCO International Conference on Heritage Economics in 2013




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