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Civic Engagement, Empowerment & Respect for Diversity (CEERD)

The Program to Develop New Bank Practices in Civic Engagement, Empowerment and Respect for Diversity (CEERD) is a coalition effort involving all of the World Bank's technical networks and regions, for which the secretariat resides in the World Bank Institute (WBI). The effort is currently focused on the Voice and Media Technical Assistance Program, which provides expert analyses and how-to advice, carried out in close collaboration with country assistance teams, to improve the enabling environment for pluralistic broadcasting in the public interest, and develop community radio prototyping and sector investment.  In the past the CEERD Program has also supported promoting respect for diversity through education, traditional knowledge and empowerment for poor producers; legal empowerment of the poor; and value-based participatory planning.
 
The Program currently supports analyses of the broadcasting sectors, particularly the enabling environment for community radio, in several countries, including Ghana, South Africa, Nigeria, Kenya, and Liberia.  Well experienced teams, including international, regional, and national experts advise during stakeholder deliberations on proposed reforms, assist in development of new broadcasting legislation, provide “how-to” guidance to improve regulatory procedures in order to distinguish between non-profit community broadcasters and commercial ones, and design community radio sector investment programs in close collaboration with national stakeholder coalitions for community radio development.  South-south mentoring and communities of practice support participatory development of community radio stations, as well as capacity development in programming, reporting, and management/resource mobilization.

An important thrust of this agenda is to help build sustained policies, practices and institutions that are megaphones for citizen’s voice and demand for good governance. Community radio development is being given special attention because it has proved to be a sustainable and interactive medium for poor and illiterate populations to articulate issues important to them, mobilize information, learn the give and take of informed discussion and debate, and become more decisive agents in their own development.  These non-profit, non-partisan stations are owned and operated by the communities they serve, and perform an important public service for poor constituencies, eliciting their views and concerns, and encouraging them to speak out, both among themselves and to local government.

Broadcasting
Broadcasting, Voice, and Accountability





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