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Social Marketing Strategies to Fight Corruption

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by G. S. Kindra and R. Stapenhurst (1998)

Social marketing can make an important contribution to the creation of an atmosphere in public life that discourages fraud and corruption. It can do so by: raising awareness about the costs of corruption to a country; mainstreaming a concern about corruption within national institutions; increasing the understanding of causal factors of corruption amongst the public; and influencing behavior.


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