Women to Women Communication Camapign http://blogs.worldbank.org/publicsphere/taxonomy/term/8881/all en A Tiny Spark Ignites a Powerful Blaze http://blogs.worldbank.org/publicsphere/tiny-spark-ignites-powerful-blaze <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><img height="180" alt="" hspace="0" width="210" align="left" border="0" src="/files/publicsphere/3689364622_912774899e_m.jpeg" />The idea of starting a grassroots women-to-women communication campaign dawned on me when I realized the power of aesthetic expressions in capturing the intangible impact of development interventions.&nbsp;&nbsp; The beneficiaries of the <a href="http://www.gdrc.org/icm/country/nepal-002.html">Women&rsquo;s Empowerment Project </a>in rural Nepal used oral lore to articulate their impressions and experiences of their participation in the program through songs, dance and poetry.&nbsp; And because the program interventions were rooted in basic literacy training, I helped translate the oral lore into written documents through the medium of a newsletter, where the program beneficiaries themselves became the suppliers and readers of the contents.&nbsp; The newsletter proceeded to serve as a powerful grassroots network that brought together two- hundred and forty local organizations partners of the program and their hundred and twenty thousand clients across the country for horizontal learning.&nbsp; The newsletter also proved to be an effective vertical medium for the program management to assess the impact of the program interventions beyond its set targets and indicators.</p> </div></div></div> Wed, 26 May 2010 15:26:46 +0000 Sabina Panth 5450 at http://blogs.worldbank.org/publicsphere