Instituting reforms can be tricky business. The push and pull of politics, the power of vested interests, varying degrees of institutional capacity for implementation, and contrary public opinion can all make the success of a reform agenda tenuous.
So how can leaders and strategists increase the likelihood they will be successful at achieving sustainable reforms? The 2016 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics; and communication, when done right, may be the key to converting reform objectives into achievements.
During the 10-day program, held at the University of Southern California in Los Angeles, May 23- June 3, 2016, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results.
Participants will acquire critical skills in five key areas:
- Interpreting and using political economy analyses
- Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
- Developing strategic communication skills that lead to development results
- Leveraging social/digital media tools and analytics effectively
- Building communication metrics and applying monitoring and evaluation frameworks relevant to reform
The World Bank Group's External and Corporate Relations, Operational Communications unit (ECRGP-OC), the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California designed and organize the course each year.
Please see the 2016 Flyer for more information:
Please also Visit the course website to find the online application to begin the process!
And, check out the Summer Institute 2015’s Facebook page for video, photos, and more!
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