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Now Accepting Applications! Summer Institute 2016 - Reform Communication: Leadership, Strategy and Stakeholder Alignment

Roxanne Bauer's picture

WB-Annenberg Summer Institute group exerciseInstituting reforms can be tricky business. The push and pull of politics, the power of vested interests, varying degrees of institutional capacity for implementation, and contrary public opinion can all make the success of a reform agenda tenuous. 
 
So how can leaders and strategists increase the likelihood they will be successful at achieving sustainable reforms? The 2016 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics; and communication, when done right, may be the key to converting reform objectives into achievements.
 
During the 10-day program, held at the University of Southern California in Los Angeles, May 23- June 3, 2016, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results.

Participants will acquire critical skills in five key areas:

  • Interpreting and using political economy analyses
  • Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform
  • Developing strategic communication skills that lead to development results
  • Leveraging social/digital media tools and analytics effectively
  • Building communication metrics and applying monitoring and evaluation frameworks relevant to reform
Professor Price The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries.  Senior development practitioners and communication professionals from countries in Africa, Asia, Latin America, and the Middle East attend the course each year, creating a global network of development professionals working on initiatives in the public, private and non-profit sectors, with which leaders can connect. 

The World Bank Group's External and Corporate Relations, Operational Communications unit (ECRGP-OC), the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California designed and organize the course each year. 


Please see the 2016 Flyer for more information:
2016 WB-Annenberg Summer Institute flyer
 
Please also Visit the course website to find the online application to begin the process!

And, check out the Summer Institute 2015’s Facebook page for video, photos, and more!

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Comments

Submitted by ANGELA-PHILIPPA AMEH on

From the information read, this 10 day programme which aims to impart on it's attendees sucessful, achievable, sustainable, reforms and implementation is a welcome initiative and a promising one too. I look forward to be part of it. Thank you.

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