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Now Accepting Applications! Summer Institute 2016 - Reform Communication: Leadership, Strategy and Stakeholder Alignment

Roxanne Bauer's picture

WB-Annenberg Summer Institute group exerciseInstituting reforms can be tricky business. The push and pull of politics, the power of vested interests, varying degrees of institutional capacity for implementation, and contrary public opinion can all make the success of a reform agenda tenuous. 
 
So how can leaders and strategists increase the likelihood they will be successful at achieving sustainable reforms? The 2016 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment was developed on the premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics; and communication, when done right, may be the key to converting reform objectives into achievements.
 
During the 10-day program, held at the University of Southern California in Los Angeles, May 23- June 3, 2016, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results.

Deadline Extended! Apply now for Summer Institute 2015 - Reform Communication: Leadership, Strategy and Stakeholder Alignment

Roxanne Bauer's picture

Were you thinking about applying for the World Bank- Annenberg Summer Institute course on Reform Communication but missed the deadline? Maybe you were swept up by the joy of the holiday season, perhaps you were temporarily out of the office, or maybe you had to check your summer calendar. 
 
Fear not, because the deadline has been extended!
 
The Summer Institute will be held at the University of Southern California in Los Angeles, June 1 - June 12, 2015

The course is designed and led by World Bank Group's External and Corporate Relations (ECR), Operational Communications unit, the World Bank’s Leadership, Learning, and Innovation Group (LLI), the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California.

During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results.

Now Accepting Applications! Summer Institute 2015 - Reform Communication: Leadership, Strategy and Stakeholder Alignment

Roxanne Bauer's picture

How can leaders and change agents be more successful at achieving sustainable reforms? Can the strategic use of communication increase the likelihood of success? If so, what types of communication strategies are the most effective?

While few would dispute the important role of communication in building support among key stakeholders in the pursuit of reforms, many are unsure of exactly how to go about creating and launching a communication campaign for reform.

This is one impetus behind the 2015 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment, designed and led by World Bank Group's External and Corporate Relations (ECR), Operational Communications unit, the World Bank’s Leadership, Learning, and Innovation Group (LLI), the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California.

The Summer Institute will be held at the University of Southern California in Los Angeles, June 1 - June 12, 2015